"The television industry was shaken last October when the ratings from Nielsen Media Research showed that a huge part of a highly prized slice of the American population was watching less television. As the fall TV season began, viewership among men from 18 to 34 fell 12 percent compared with the year before, Nielsen reported. And for the youngest group of adult men, those 18 to 24, the decline was a steeper 20 percent."
Yet another sign of a significant cultural shift underway.
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