7.02.2005

The Observer | UK News | Brainstorms turn to showers

The thought police strike again! And to think people get paid to do this!
David Brent would never approve. 'Brainstorming', the buzz term used by executives to generate ideas among their staff, has been deemed politically incorrect by civil servants because it is thought to be offensive to people with brain disorders.

Instead staff at the Department of Enterprise, Trade and Investment (DETI) in Belfast will use the term 'thought-showers' when they get together to think creatively. A spokeswoman said: 'The DETI does not use the term brainstorming on its training courses on the grounds that it may be deemed pejorative.'

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